Whether it’s old school or on the cutting edge of technology in your dynamic real estate business, everyone needs a website in this day and age. The benefits of owning a real estate website are many in number, and the risks of being left behind without one are very real. So, what exactly are these benefits? Read on for a brief sample.
1- Build a strong online presence
Get you easily and instantly found, through searches on Google or links on other sites. Have your office address, phone numbers, e-mail address, logo, current listings, and specialty displayed with a single mouse click. Appear in more places, under more categories, and associated with specific strategic keywords. If you combine your real estate website with the rest of your overall marketing campaign people can find you in so many different ways, your business will be hard to miss!
Make sure to create a listing in Google My Business for local listings specific to your area. Yes, you can decide who sees you first, depending on where they live.
2- Generating more potential customers
This is a no brainer. Gone are the days of paying thousands of dollars for Yellow Pages ads and highway billboards, hoping enough people will see them and maybe even call your office. Do you also want to pay someone just to answer the phone for you full time, relying on methods the average customer no longer uses? A property website is like your “head office” in modern times. This should be the first and most important place your potential clients find you, and if you use an online form to gather client information, real estate leads are instant, free, and warm. A website can also serve as a place where you direct customers to your social media, or vice versa, and get audiences to sign up for your influencer newsletter to get regular ads.
You will now also have a comprehensive database of prospect information for ongoing listing distribution or advertising.
3- Provide more exposure for your property
The bulk of a real estate website should be devoted to describing the property. This is the opportunity to view full-detail descriptions, gorgeous digital photography, and 360-degree virtual tours. You can use as much or as little space as you like, provide clickable links, and make it a more interactive experience for your visitor. The generated listing can also be shared on your real estate website (for free) via external links to your social media pages, other real estate websites, community websites, or wherever else your marketing efforts lead you.
Gone again are the days of paying for paper ads in a weekly or monthly magazine with black and white photos, lost among the thousands of other listings in the same book. This is not effective anymore and can even be a waste of money.
4- Tell them more about you
A real estate website is the perfect place for potential clients to learn more about you as a professional. This is more important in real estate than in almost any other service business. Talk about photos that show awards you’ve won, events you’re in, and community involvement, as well as your personal background and qualifications. When people get to know you in this way (as an individual) they will like and trust you. This complements social media and others Real estate marketing strategies completely.
5- Tell them about your business
Why wait for a local journalist to write an article about you in the local newspaper or magazine? Want to be known and respected in the local community? Modern technology puts the power back in your hands. Put the information out there yourself, and get your readers to see it with strategic web technologies.
At no additional cost, you can post and update regularly details such as the areas you work in, your years of experience, and areas of real estate expertise. Do you have a knowledgeable team? Are you an influencer in a hot part of town? Do you specialize in apartments, income properties or commercial buildings? Put that out there, forever and visible to the entire world. Include high-resolution photos and videos to reinforce the message, and make a strong first impression they won’t forget.
6- Create a brand for your practice
If you’ve never managed to turn yourself (and your practice) into a brand, or maybe you’ve never thought about it, this is the way to go. Think of the largest and most successful “celebrity” realtors in your area. They are family names, right? The audience knows their names and faces, in the same way they know the name of the local grocery store, florist, or school. Awareness top of mind is crucial in any business.
think about it. Your picture is everywhere, a logo that people will remember, a slogan that rolls off the tongue. A properly done real estate website can begin this process for you, positioning you and your agency as the brand of choice in your local market.
7- Use it as part of your menu presentation
A listing offer is what an agent shows to a home seller to convince them that they are eligible to sell their home. It usually includes statistics, marketing strategy, pricing, related experience, and The added value that the agent brings to accomplish this task. If a lot of this information is already on your website, you save time and effort. The prospective seller has probably already seen a lot of these details and was already impressed with you before making the first call.
8- Exchange information more easily
No need for new leads to call and wait to speak to your receptionist. This small gesture alone can do that turn off The hyper-busy and impatient shopper between the ages of 25 and 50, who is used to answering questions instantly these days. No more need to make an appointment, drive to meet each other, and invest time just for some initial “this is how we work” info. All of this can be achieved with a few brief lines on the drug’s website, which people can read in a matter of seconds and move on to the next step.
No need for customers to wait for a form to arrive by fax, or to stay on the phone during business hours, to fill out their personal information.
This also allows existing and potential customers to provide feedback in an open forum, so you know what they’re looking for. All this can be done 7 days a week, 24 hours a day, and not just during business hours (when potential clients themselves are very busy).